CRM Solution

From the outside, customers interacting with a company perceive the business as a single entity, despite often interacting with a variety of employees in different roles and departments. RegardCRM is a combination of policies, processes, and strategies implemented by a company that unify its customer interaction and provides a mechanism for tracking customer information.

A customer relationship management, or CRM, system is a tool that helps you gain a better understanding of your customers’ wants, motives and needs. CRM systems help companies better understand relationships with their customers because it manages customer interactions. A common misconception is that only big businesses need CRM solutions, however, any business will find that customer relationship management software is a valuable asset.

RegardCRM includes many aspects which relate directly to one another:

  • Front office operations

  • Direct interaction with customers, e.g. face to face meetings, phone calls, e-mail, online services etc.

  • Back office operations

  • Operations that ultimately affect the activities of the front office (e.g., billing, maintenance, planning, marketing, advertising, finance, manufacturing, etc.)

  • Business relationships

  • Interaction with other companies and partners, such as suppliers/vendors and retail outlets/distributors, industry networks (lobbying groups, trade associations). This external network supports front and back office activities.

  • Analysis

  • Key CRM data can be analyzed in order to plan target-marketing campaigns, conceive business strategies, and judge the success of CRM activities (e.g., market share, number and types of customers, revenue, profitability, etc.).

Benefits of Using CRM Systems:

  • Monitor your customers and sales.
  • Reveal opportunities.
  • Gain better visibility.
  • Offer improved customer service.
  • Reduce costs.