From the outside, customers interacting with a company perceive the business as a
single entity, despite often interacting with a variety of employees in different
roles and departments. RegardCRM is a combination of policies, processes, and
strategies implemented by a company that unify its customer interaction and provides
a mechanism for tracking customer information.
A customer relationship
management, or CRM, system is a tool that helps you gain a better understanding
of your customers’ wants, motives and needs. CRM systems help companies better
understand relationships with their customers because it manages customer
interactions. A common misconception is that only big businesses need CRM solutions,
however, any business will find that customer relationship management software is a
RegardCRM includes many aspects which relate directly to one another:
- Front office operations
- Direct interaction with customers, e.g. face to face meetings,
phone calls, e-mail, online services etc.
- Back office operations
- Operations that ultimately affect the activities of the front
office (e.g., billing, maintenance, planning, marketing, advertising,
finance, manufacturing, etc.)
- Business relationships
- Interaction with other companies and partners, such as suppliers/vendors
and retail outlets/distributors, industry networks (lobbying groups,
trade associations). This external network supports front and back
- Key CRM data can be analyzed in order to plan target-marketing campaigns,
conceive business strategies, and judge the success of CRM activities (e.g.,
market share, number and types of customers, revenue, profitability, etc.).
Benefits of Using CRM Systems:
- Monitor your customers and sales.
- Reveal opportunities.
- Gain better visibility.
- Offer improved customer service.
- Reduce costs.